Eiscafé Pinocchio Lauchringen — guests see the venue before they book a table.
A small gelateria lives or dies on the feeling it conveys — the look of the counter, the outdoor terrace and the ice-cream menu decide whether someone reserves a table or scrolls past. For Eiscafé Pinocchio in Lauchringen we captured the entire dining room and terrace with the Matterport Pro3, so guests can explore the atmosphere themselves before they walk in.
3D walkthrough — Eiscafé Pinocchio.
Small hospitality venues lose reservations before the first click.
Gelaterias live on regulars — but growth comes from families, tourists and day-trippers who decide whether to stop while driving past. What they see on Google Maps and the website is usually three smartphone photos from summer 2019: low resolution, one corner of the dining room, a cropped ice-cream menu. That is not enough to build trust — and certainly not enough to reserve a table in advance.
The team at Eiscafé Pinocchio in Lauchringen knew the problem first-hand. Anyone reserving wants to know how big the terrace is, where the kids' corner sits, whether there is space for a stroller, and whether the afternoon sun hits the table. Questions no photo can answer — and no five-star review either.
At a glance.
Four steps from call to live tour.
Pre-call & hotspots
15-minute call with the owner: which areas should be visible to guests, which stay backstage. The ice-cream menu and counter intentionally take centre stage.
Scan before opening
Matterport Pro3 with LiDAR, captured in the morning before opening. No guests in the frame, no disruption to operations. Full coverage in roughly two hours.
Processing & tagging
Cloud processing, people anonymisation, Mattertags pointing to the menu and allergen-friendly flavours, plus a clean transition from dining room to terrace.
Google Maps & embed
Published as a Google Street View Trusted Tour directly inside the gelateria's Maps profile, and embedded as an iframe on the website — both channels from a single capture.
What changed in measurable terms.
+18% reservations
Three months after launching the tour, measured through the in-house reservation tool versus the same quarter of the previous year.
Google Maps visibility
The tour is visible directly inside the Google profile of the gelateria. Click-through on the profile in the Local Pack has risen noticeably since launch.
Fewer follow-up questions
Phone questions like "is there outdoor seating?" or "is there room for a stroller?" have dropped — guests can simply see it in the tour.
Eiscafé Pinocchio — Italian ice-cream tradition in Lauchringen.
Eiscafé Pinocchio has long been a fixture in Lauchringen when it comes to handmade Italian ice cream. The venue offers around 280 m² with a generous counter, indoor seating and a covered outdoor terrace that fills quickly on warm days.
The team did not want to face summer 2025 with smartphone photos, but with a tool that convinces guests before their first visit. We scanned Pinocchio in a single morning, brought the tour online the same day and anchored it on the Google Maps listing — visible to anyone opening the gelateria in Maps.
For hospitality owners who want to follow the same approach, see our 3D indoor capture service with Matterport Pro3 — including workflow, output formats and pricing.
Guests come in more relaxed — they already know where they want to sit before they walk through the door. And on Google, the gelateria finally looks the way it actually is.
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